Food retail

Food retail

Maxi is a regional supermarket and hypermarket chain
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We improve our customers’ quality of life by offering a wide range of goods, delivering great customer experience and modern services for everyday shopping.
  • 63
    retail stores
  • 1,000,000
    active membership card users
  • 500
    private labels
  • 15,000
    tons of product manufactured annually

Store types

Location of our real chain

Store concept

The Maxi stores are distinguished by their wide range of products. More than 21,000 types of goods are presented in the hypermarket, and about 10,000 in the supermarket. Our stores have everything: from fresh products to gardening supplies and children's toys.
Fresh fruits and vegetables, dairy, chilled meat and fish, hot bread and prepared meals – those are Maxi’s key product categories.
We exercise strict control over product quality at every step of the way: from acceptance to merchandise display. The expiration dates are tracked not only manually by our employees but also with the help of special software in their devices.
High-quality ultra-fresh products are the hallmark of the Maxi store chain.
We have been professionally producing our own food for more than 16 years. We bake bread and cakes at the factory/kitchen, cut fresh meat, prepare traditional European and Asian dishes as well as meals for children and healthy meals.
The catalogue includes more than 500 types of products represented in over 60 Maxi stores in 7 cities.
We produce 40 tons of products daily: bakery, culinary, confectionery and ready meals. The safety control is performed by our specialists in accordance with the HACCP quality management system.
We have our foods regularly checked at independent accredited laboratories.
Since 2014, the company has been developing their private labels together with some of Russia’s largest manufacturers. Currently, the Maxi trademark includes around 500 products by 9 different brands.
The high quality and safety of the products are confirmed by regular examinations at independent accredited laboratories.
The chain’s key product is Vologda dairy famous all across Russia. We have been partners with the local suppliers for decades and offer a wide range of attractively priced. Products made in Vologda.
Besides, our stores, wherever they are located, always sell products made by local manufacturers. We partner up with both large-scale manufacturers and small farm businesses.
The electronic membership card is available on the Maxi mobile app. Our users have get coupons, raffle tickets, cashback, an instant personal discount, club membership for gardening lovers or healthy lifestyle enthusiasts, etc. The app is a powerful tool for communicating with our customers.
The Maxi app gives personalized offers based on the customer's preferences.
The Maxi online store and grocery delivery services are available in Vologda, Cherepovets, Arkhangelsk, Severodvinsk, Rybinsk and Kirov. Our customers can place their orders on the app or the website:
We support omnichannel communication with out customers. Our suppliers have also received access to another sales channel – an online catalogue.
The Maxi delivery service is a completely independent project of the company with its own software and infrastructure. The orders are packed in the existing hypermarkets and delivered from 8AM to 10PM. The customers can choose their own time interval for when they would like their order to be delivered.
The Maxi online store delivers not only to individuals, but also restaurants, cafes, enterprises and kindergartens.
We are constantly improving our work procedures. We receive feedback and take action promptly. Our clients appreciate this, so we keep maintaining a consistently high customer loyalty level.
We are strong competitors to the federal delivery services in the cities where our chain is represented.
The Maxi logistics complex is located in Vologda, has an area of 55,000 m2 and is responsible for over 50% of distribution to our retail stores. The distribution center accepts over 150 trucks daily and ships over 45,000 m3 of product per month.
Some logistics centers of the chain are also located in Arkhangelsk and Veliky Ustyug.
Our class B+ distribution centers are equipped with our own dynamic storage system, small-scale mechanization tools, chambers with different temperature modes, and our own fleet of vehicles.
The distrubution centers are located near the main federal highways with convenient access roads.
Winner of the "We choose, we are chosen" city contest
“We choose, we are chosen” is an annual contest that has been held in Vologda for nearly 20 years. The winner is determined by an online poll: the residents of the city choose their favorite services and businesses.

Awards in categories:

  • "Best retail chain", 1st place in 2017, 2018, 2019

  • "Best manufacturer of bakery and confectionery products", 3rd place in 2017

  • "Best Mobile App", 3rd place in 2019, 1st place in 2021
Private Label Awards winner
Private Label Awards is an important event to evaluate trademarks based on the customers' feedback and the expert board’s decision.

  • Trademark Development in the Regional Chain, 2020

  • Buyer’s choice, 2020

  • Trademark Development in the Regional Chain, 2019
Best Product International Award winner
•    Gold medal: Syty Boyarin stewed beef, Syty Boyarin condensed milk.
•    Silver medal: Syty Boyarin sprats, Syty Boyarin pasta.
•    Bronze medal: Semya Dovolna mayonnaise, Syty Boyarin buckwheat.
•    Gold medal: Syty Boyarin stewed beef.
•    Silver medal: Semya Dovolna coated soufflés, Yoshki-Matryoshki corn puffs.
•    Bronze medal: Yarkaya Tsena sweet corn, Syty Boyarin sprats, Semya Dovolna mayonnaise

Network development

The Maxi chain expands by building its own spaces or renting them. We are offering different types of partnership and constantly looking for new opportunities.
Priority regions for development: Vologda, Arkhangelsk, Yaroslavl and Kirov regions.
Our strategic goal is to gain market leadership in most cities where Maxi is represented. We want to increase the number of our stores up to 100 by 2024. We will reach a higher level of customer loyalty and satisfaction by developing our services and food production, introducing new technologies and personal offers, and improving customer communication.
Valerii Zazhigin
Head of Retail

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